Nissan Motor is counting on China to reverse its fortunes after headwinds in the U.S. and Japan left the carmaker searching for a way to regain its footing.
The Japanese auto company is pushing ahead with a growth plan for China that calls for annual sales to reach 1 million cars by the end of the decade and, on top of that, exports of hundreds of thousands of vehicles to other parts of the world from factories in the country.
Nissan, which took an early lead in China after forging a partnership with Dongfeng Motor Group in 2003 and found success with the Sylphy sedan, has seen sales volume drop by almost half after the country’s electric-vehicle upstarts won over buyers. Even so, Nissan is betting that know-how and relationships developed over two decades will still give it an edge.
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