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July 12, 2026
 

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BEAUTY SERVICES

Tourists in Japan have always been interested in quintessentially Japanese approaches to modern culture, and, increasingly, visits to nail salons have become the new hot thing.
LIFE / Style & Design
Jul 4, 2026
Japanese nail salons are tourists’ new obsession
A combination of more affordable pricing, faster service and attention to detail is drawing more and more tourists to Tokyo’s nail salons.
A plastic surgery clinic advertisement displayed in a subway station in Seoul. Of the total number of medical tourists to South Korea in 2025,the largest share (62.9%) went for dermatological treatment and 11.2% for orthopedic treatment.
JAPAN
Apr 28, 2026
Number of Japanese heading to South Korea as medical tourists rises in 2025
The number of Japanese medical tourists to South Korea in 2025 stood at about 600,000, or up 36.0% from the previous year.
When the family planned a trip to Japan, Lily Romero was determined to visit a salon in the country well-known for its expertise in straightening treatments.
JAPAN / FOCUS
Apr 19, 2026
Japan’s latest tourist destination: hair salons
Travelers cite high skill levels, excellent service and attention to hygiene as top reasons for having their hair treatments done in the country.
In a country where self-expression is limited during children's school years, nail art is often one of the first avenues of experimentation for many young women in Japan.
LIFE / Style & Design
Feb 7, 2026
‘In Japan, people pack everything they love on their nails’
Tokyo’s nail artists say their customers view their chosen designs as reflections of their inner selves.
A trainee in a beauty care program for older people provides hand care to a resident at a senior care facility, in the city of Saitama in November.
JAPAN / Society
Feb 5, 2026
Putting smiles on faces: Makeup help and beauty treatments energize older people
“I felt that beauty care gives people the energy to take action,” said a certified care worker.
A worker counts rand banknote in the East Rand Mall, Boksburg, South Africa, on Aug. 7, 2025.
BUSINESS / Markets
Jan 21, 2026
South Africa’s booming $4 billion beauty market a key battleground for retailers
Once relegated to drugstores and niche outlets, beauty and personal-care products are now front and center.
Shiseido’s stumble shows how quickly beauty brands can lose ground as social trends, faster product cycles and South Korean and Chinese rivals reshape the global cosmetics market.
BUSINESS / Companies
Jan 19, 2026
Shiseido faces tough turnaround after costly cosmetics stumbles
Shiseido’s stumble shows how quickly beauty brands can lose ground as social trends, faster product cycles and Korean and Chinese rivals reshape the global cosmetics market.
Professor Yoshihiro Tokudome of Saga University speaks during an interview in December in the city of Saga.
JAPAN
Jan 13, 2026
Saga University to launch faculty focused on science of cosmetics
The initiative comes as the university cooperates with Saga Prefectural Government to promote the local cosmetics industry.
A man receives nail care at a salon in Tokyo's Shinjuku Ward in October.
JAPAN / Society
Dec 10, 2025
Use of nail salons by men gradually spreading in Japan
Takako Sakashita’s Otoko Nail chain currently has six salons in Tokyo and Osaka. Over 80% of their customers between January and mid-November this year were from their 30s to 60s.
A 10-year-old girl watches a show on YouTube at her home in western Sydney on Oct. 30.
BUSINESS / Tech / FOCUS
Nov 29, 2025
Driven by TikTok trends, new beauty brands target children
A growing number of companies are targeting a new generation of kids who have grown up with TikTok skin care and make-up routines.
Even if you don’t get your exact wishes across, younger Japanese　hair dressers tend to know a smattering of English and, of course,　you can always use hand gestures.
LIFE / Language / BILINGUAL
Oct 9, 2025
From straight to curly: Getting your hair done in Japanese
From perms to straightening, navigating a Japanese salon isn’t difficult when you know the right words.
An Afghan woman after a lip filler procedure at a beauty clinic in Kabul. Despite widespread poverty and the strict theocratic rule of the Taliban, cosmetic surgery clinics thrive in Afghanistan's capital.
WORLD / Society
Sep 29, 2025
Botox under burqas: Cosmetic surgery in vogue in Afghanistan
Twenty or so clinics in Kabul have thrived in recent years despite widespread poverty and the strict theocratic rule of the Taliban.
A sleepy Tokyo-listed operator of nail salons is aiming to reinvent itself as one of the world’s largest corporate holders of Bitcoin.
BUSINESS / Markets
Aug 30, 2025
Japanese nails salon attempts reinvention as major bitcoin holder
The shift is the latest in a wave of radical financial reinventions pulling the likes of biotech firms and regional banks into crypto’s orbit.
A barber gives a model a haircut during the World Barber Classic at Korakuen Hall in Tokyo on Monday.
BUSINESS
Jul 15, 2025
Japan’s World Barber Classic tries to bring back business
The event is part of a bid by Japan’s struggling barber industry to attract young male clients lost in recent years to hair salons.
Rie Usui has been working to help people with disabilities get jobs, and now runs a talent agency for disabled people.
JAPAN / Society
Jun 29, 2025
Tokyo woman working to help people with disabilities secure jobs
Rie Usui’s talent agency represents about 40 models and television personalities who feature in advertisements and TV drama series.
A Musee Platinum hair removal salon in the city of Saitama on Monday
BUSINESS / Companies
May 19, 2025
Hair removal chain Musee Platinum owes ¥1.5 billion, say former staff
More than 2,000 former employees of the company went unpaid between January and April.
Sport climber Miho Nonaka competes during the Tokyo Games in Aomi Urban Sports Park in August 2021.
MORE SPORTS
Apr 25, 2025
Beauty expert encourages female athletes to embrace game day glam
Beauty expert Miha Fukuoka believes sportswomen do not need to downplay their femininity to be taken seriously.
Customers browse Amorepacific cosmetics at the store inside the company's headquarters in Seoul.
BUSINESS / Markets
Mar 31, 2025
Seoul overtakes Paris in beauty boom with dealmakers rushing in
South Korea last year became the top exporter of cosmetics to the United States, overtaking France, according to the U.S. International Trade Commission.
A message welcoming users back and thanking U.S. President-elect Donald Trump on the TikTok app
BUSINESS / Companies
Jan 22, 2025
A beauty industry hooked on TikTok braces for an uncertain future
Last year, TikTok was one of the top 10 largest beauty e-commerce platforms in the U.S.
Otono Kuboki, a Japanese Canadian hair stylist for salon chain Sozo, is a key figure in the company's mission to elevate the viability of Japan's hairdressing industry to foreign residents.
LIFE / Lifestyle
Jan 11, 2025
Can an international makeover help Tokyo salons meet foreign demand?
Sozo Education aims to train Tokyo’s next crop of stylists not just in English vocabulary related to hairdressing but in the diverse needs of foreign hair types.
China’s demand for Soviet-style apartments shows limits to revival
Apartments built during a Soviet Union-inspired construction drive in the 1970s and 1980s tend to suffer from poor insulation and outdated plumbing, but they are seeing a revival in interest due to their attractive locations.
Japanese scientists identify neural mechanism that may explain why we dislike people
The aggressive mouse (left) used in the experiment and a mouse defending itself
Japanese payment processor’s collapse hits banks and restaurants
Zentoshin served around 200,000 shops, many of which rely on early payments to maintain cash flow, raising concerns over their financial stability following the disruption.
Over 70% of accommodations in Japan say they are understaffed amid tourism influx
The number of foreign visitors to Japan reached a high of 42.68 million in 2025.
Lenders seek $700 million after Japanese payments firm’s collapse
The financial failure of Osaka-based Zentoshin has left 63 creditors with claims totaling ¥115.16 billion, according to Tokyo Shoko Research.
Japan’s largest exhibition of women photographers rights a wrong in cultural history
Miwa Yanagi’s “Elevator Girl House” series skewers the superficiality of gender roles through staged images.
Over 70% of accommodations in Japan say they are understaffed amid tourism influx
The number of foreign visitors to Japan reached a high of 42.68 million in 2025.
‘Princess Mononoke’ comes alive in Super Kabuki staging
The “Princess Mononoke” adaptation was created under Shochiku’s Super Kabuki initiative, a modern form of kabuki with more technology in staging and open to pop culture collaborations.
The beating heart inside ‘Human Vapor’
Different forms of love and connection form the emotional backbone of Netflix’s “Human Vapor,” says actor Shun Oguri, who plays troubled detective Kenji Okamoto.
Japan bets on character IP to drive global growth
Born on social media platforms in 2022, Opanchu Usagi has become a major hit, especially among Generation Z.

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